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[br]Google's popular email product, Gmail, is all set to change in a big way.[br][br]The search giant has confirmed that from next month, users of the service will start getting 'dynamic emails'.[br][br]These messages will be designed in such a way that you would be able to interact with them directly, just like one does on regular web pages.[br][br]Here's all about it.[br][br][br]Browse products, send replies right through emails[br][br]Till date, all hyperlinked emails landing in your inbox are redirected to external web pages giving you the option to pay, shop or take other actions.[br][br]But now, Google is bringing its AMP tech, the system powering some of the fastest-loading web pages, into Gmail for web.[br][br]This will let you do everything, from scrolling through products to sending replies, from the email itself.[br][br][br]How this capability would be useful[br][br]Though the basic function of Gmail still remains unchanged, the latest capability opens new avenues for users and businesses alike.[br][br]For instance, users would be able to sift through hotel or product listings, fill out forms or issue immediate replies to comments on a Google Doc right from within the email.[br][br]Even RSVPing on an event would also be possible through the new tech.[br][br][br]Businesses can better curate promotional materials[br][br]For businesses, the AMP tech will offer a seamless solution to better curate marketing and transactional materials.[br][br]An e-commerce company, per se, would be able to deliver a product catalog customized according to your preferences or a list showing only those products that are on sale/available.[br][br]To note, Booking.com and Pinterest have already partnered with Google to start delivering dynamic emails.[br][br]Desktop web will get dynamic emails, mobile support coming soon[br][br]Google has said that every individual using the desktop version of Google Chrome, Firefox, Opera, and Safari browser will start seeing AMP-based dynamic emails starting July 2.[br][br]The search giant has also confirmed that the capability would come on Android and iOS devices, but as of now, there is no word on when that might actually happen.[br][br][br][br][br]#Infinix_India... |
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