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[br][br]It’s not often that you see a company prompting customers to use its products less, but that’s exactly what Google says it is trying to do with its new Digital Wellbeing tools.[br][br]Amid increased concern about just how addictive technology is and what effect it may be having on us as individuals and as a society, Google has unveiled a suite of features on its Android operating system. Google’s Digital Wellbeing is designed to help users increase their awareness of the amount of time they are spending on their device – and help them take a break from it.[br][br]A new Android Dashboard tracks how you’re spending your screen time, while an App Timer sets limits on how long you can spend in certain apps. And a new feature called “Shush” switches your phone into Do Not Disturb mode when you set it screen down.[br][br]By making it easier to control what notifications people receive and when, Google aims to stem the seemingly constant flow of information that can assault phone users - keeping them hyper-connected to their screens.[br][br]‘People want help’[br][br]Launching the new features, Sameer Samat, Google’s vice-president of product management, said that the company’s research showed that phone users overwhelmingly wanted to find better ways of controlling their use of technology: “70% of people want more help striking this balance.”[br][br]Culture shift[br][br]Tristan Harris, one of the leading figures in the movement for “digital wellness,” which aims to promote a more balanced use of technology, was Google’s first ever “design ethicist.”[br][br]After leaving the company in 2016, Harris started a non-profit called Time Well Spent which is committed to solving the problems of the “attention economy.”[br][br]It went on to get plenty of attention itself and when Facebook recently shifted to prioritizing posts from users’ friends over brands, CEO Mark Zuckerberg’s post about the change talked a lot about digital wellbeing.[br][br]There has also been widespread media interest in the trend among many leading digital entrepreneurs heavily restricting their children's access to technology because they're so concerned about potential negative effects.[br][br]So, Google’s announcement hasn’t come out of the blue but is nonetheless a significant change in tone from the tech giant.[br][br]For a long time FOMO – Fear Of Missing Out – has kept may of us gripped by social media and our smartphones. Google says it hopes its new features will encourage users to instead start to experience JOMO – the Joy Of Missing Out.[br][br]SOURCE: World Economic Forum |
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